Pinnacle of Japanese Brewing. Savor Responsibly.

WHAT IS RESPONSIBLE CONSUMPTION?

Responsible consumption of alcohol is a commitment to prioritizing the health and safety of yourself and others when enjoying alcoholic beverages.

WHAT ARE KIRIN’S RESPONSIBLE CONSUMPTION PRIORITIES?

We believe that prevention is a key to ensuring the safe and responsible consumption of alcohol. Through our community investments, we encourage mindful drinking habits and prioritize prevention of overconsumption through research, education, and advocacy.

HOW DOES KIRIN ACTIONABLY PROMOTE RESPONSIBLE CONSUMPTION OF ALCOHOL?

Kirin donates to responsibility-focused research and nonprofit organizations across the country, including the Washington Regional Alcohol Program, North Carolina State University Prevention Services, and Colorado State University DAY Program. In 2024, we made more than $100,000 in community investment donations.

We’ve built a foundation of promoting safe and responsible consumption of alcohol, and helping our partners do the same. We have Responsible Alcohol Consumption (RAC) workstreams in place to continue building upon these efforts, with a particular focus on prevention.

ARE KIRIN EMPLOYEES TRAINED IN RESPONSIBLE ALCOHOL SERVICE?

Kirin is committed to promoting responsible alcohol consumption. As part of that commitment, employees involved in alcohol-related initiatives receive training that provides tools and resources to support alcohol awareness. This training includes insights into how alcohol affects individuals differently based on factors such as body weight, gender, and alcohol content. The content is informed by medical research and best practices to help ensure a thoughtful and informed approach to alcohol responsibility.

HOW DOES KIRIN ADVERTISING ENCOURAGE RESPONSIBLE CONSUMPTION?

We take our responsibility as an alcohol supplier seriously, and we are intentional with the messaging on our labels, in our ads and other communications channels, as well as where we deploy these messages.

Internally, per our Code of Conduct, we practice honest, straightforward, and ethical marketing consistent with our commitment to safety and respect for one another, as well as all laws and regulations and alcohol responsibility guidelines set by the Beer Institute.

WHERE CAN I FIND MORE INFORMATION ABOUT ALCOHOL AND ITS EFFECTS?

There are many very helpful resources online about alcohol, its effects, and enjoying alcohol responsibly. A great place to start would be www.Responsibility.org. And of course, please consult a medical professional for all individual circumstances.

HOW CAN I ENJOY KIRIN ICHIBAN RESPONSIBLY?

Kirin Ichiban is best enjoyed responsibly, so be sure to know your limits and always drink in moderation. Pace yourself by spacing out your drinks, eat before and after, and drink plenty of water. Ensure the safety of yourself and others by planning ahead when drinking: Utilize public transportation, ride-sharing apps, or arrange a designated driver.